De Beers is the world’s largest diamond producer and the company is fully involved in the mining process from exploration to marketing of diamonds. The company also makes diamond Jewellery and one of this is the engagement rings. Many people have regarded the diamond as a symbol of love and giving a diamond ring to your partner is usually taken as a sign of romantic love. The first De Beers engagement ring was given in 1938 owing to the strong marketing campaigns by the company.

The vigorous marketing campaigns by De Beers managed to convince a great number of couples that diamonds and love were two inseparable things and this really moved the sales of the rings. This campaign was further enhanced with the coming of picture motion which the company immediately embraced as their mode of advertisement. The marketing was so strong that even the royal British Family was involved in marketing of the diamond rings.

De Beers engagement rings can only be purchased from selected outlets and their own retail stores. There are only two stores in the United States where one is located in the Fifth Avenue in the New York City while the other is located in Rodeo drive of California. The other stores are located in Tokyo, Osaka, Kyoto, Kobe, Dubai and London. More information on the selected outlets can be found in the official website of the company and one should take advice to purchase only from these outlets to ensure that you get the original as some may offer counterfeits.

The outlets offering De Beers engagement rings have different selections on solitaire diamonds and three stone diamond rings therefore the choice entirely depends on the buyer. You can find more on this on the jewellery section of the company’s website. De Beers company used a lot of money in its marketing campaigns to promote its engagement rings in many countries for example in 1967, the company hired an advertising agency J. Walter Thompson to popularize the diamond engagement ring in Brazil, Germany and Japan. This was successful and Japan is now a big customer of its diamond rings.

Diamonds are quite expensive and you don’t want to fall a victim of counterfeits. Always carry out some research on the outlet you plan to purchase De Beers engagement rings from to make sure that you are dealing with a reputed company as this will offer you just the best. You can also enquire on this from friends who may have previously purchased these rings before.